Description

Content:

• Understanding the brand’s mission and transforming its meaning into a visual symbol.

• Principles of logo structure: geometry, proportions, form, and balance.

• Concept development — from initial sketches to the final visual grid.

• Logo variations and spacing: primary, monochrome, and compact versions.

• Adapting the logo for different platforms — web, print, and social media.

• Analysis of successful logo examples and their psychological effects.

Format: PDF guide (40+ pages) + Figma / Illustrator templates + visual structure samples.
Result: A fully developed logo concept with a functional grid, system, and application guidelines.